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Visit Our New Blog! We’re bloggin’. . . about the joys, disappointments, and challenges of working at an advertising agency. gRantvertising is breezier than our newsletter Grant’s Client Brief but eschews the usual blog trivia like “Today I put blueberries on my cereal”. We’ll only post when we have something to say about what it takes to succeed, share a few stories, or get some conversations started about the razzle-dazzle world of advertising. Stop by gRantvertising and let us know what you think. It’s the Clients Stupid - Take action now to shore up your biggest asset: your client relationships Grant’s Report Latest Issue How to Lose a Pitch - A lust for new business plus hubris is a dangerous mix! Recent Speech Excerpts How Quarterly Account Reviews CAN Make a Difference - Recently Joe Grant presented The Top 10 Things Agency Clients Want to agency CEO’s from around the country. Based on over 1700 individual interviews with clients and agency customers of all types and sizes, Grant Consulting has identified key, actionable ways to make a difference in client relationships. The interviews are of course confidential, but there is remarkable consistency about what clients want. And one thing clients want is more involvement from senior people at the agency. As a result, Grant Consulting has developed a no-nonsense, simple approach for quarterly account reviews that can help improve account effectiveness and overall client happiness. Is your agency running the way you want it to?
We help agency owners and management teams get their agencies running right. We focus management teams on common goals, improve client services and products, fire up new business, streamline structures for better efficiency and profitability, and intensify employee commitment and performance. We also facilitate long range planning (including succession), straighten out interdepartmental conflicts and bottlenecks, and analyze and fix financial problems. We could be just the resource you’re looking for - find out more about what we do. © 2010 Grant Consulting Associates, Inc. All rights reserved. |