Over the years we've written hundreds of articles about agency issues -- here are some from our newsletters, white papers, and blogs which you might find valuable.
Client Relations
5 Cardinal Sins of Client Relationships - discover these invaluable Laws that keep client relationships fresh
Quarterly Account Reviews Work - a straightforward, simple way to manage client accounts
How to Keep Your Clients Happy - our unabashed pitch to audit how happy your clients are & recommend changes
It's the Clients, Stupid - take action to shore up your biggest asset: your client relationships
My Client is a Jerk - setting the right tone in your agency for dealing with client idiosyncrisies
Make Your Client a CPF - refresh the glue that keeps clients hooked
Cork the Whine - clients can sniff a bad attitude from miles away
AE 101 - even the most seasoned AEs need to be reminded of the basics of client service
8 Ways to Fortify Your Accounts - techniques to invigorate client relationships
Account Dog-paddling - engender more proactivity and less reactive thinking on your accounts
How to Keep Accounts Fresh - improving client relationships is not as tough as you may think
Drill or Be Dropped - the basics are what they pay you for. Don’t screw them up
The Facts are Friendly - gain a better understanding of your clients to grow your business
Breed for Success - are you treating your accounts like hothouse flowers or race horses?
Management & Leadership
New Business
Operations
Agency Challenges - sharpening ops with simple psychology
Don't Bet On Profit - adjust what’s adjustable for maximum performance
Resolutions - small improvements can create lasting success
Working Inside Your Agency - what it takes to get your co-workers engaged
Moving Your Agency Ahead - get out of the doldrums and get the energy up
Please, Not Another Meeting! - we don’t need another stinkin’ meeting. Or do we?
Meeting Needs - run the place with only 2 key meetings a week. Yup
This is a Meeting Room - instructions to be posted in your meeting areas for maximum productivity
The Agency Checkbook - a few simple rules to stay out of the financial soup
Tax Breaks for Ad Guys - personal tax deductions to consider
People
Weepers, Creepers & Leapers - a highly subjective rating system for agency folks
Sharpening the Tools of the Trade - people like tools can become dull
Run For The Roses - are you growing flowers or breeding racehorces?
Keeping Top Talent - ways to keep your most talented employees happy and productive
Creative Intuition - here’s an unusual exercise to get the creative muses to call
Why Work in Advertising - job satisfaction is so much more than just earning a living
Changing Creative Horses - time for a creative shake-up?
Career Success - how to survive and thrive in the agency world
Casual Dress 101 - so what's OK these days in the agency and at the client?
Accountability and You - your role in helping others become more accountable
The Answer to Training - inexpensive ideas for training ad people without a lot of time away from clients
The Senior Issue - a touchy subject and time we addressed it: tenured staff members staying on too long
Who Needs Vacations - agency types need a break to refresh and recharge
© 2012 Grant Consulting Associates, Inc. All rights are reserved . . . but we encourage sharing in whole or in part if copyright and attribution are included.
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